­ BAPD12: Context and Rational Paper Josiah Emsley Wednesday, January 13th 2010     On/Off, adjustable controls of everyday products do not communicate their function as poetically as they could. How can design be used to create a narrative, without resorting to new technologies?     The statement above refers to a number of products...

BAPD9: Contextual Studies Josiah Emsley Wednesday, February 11th 2009     In what senses can design exploit gender differences?     The principles of universal design tell us that products should be functional for the broadest possible spectrum of users. But designers and manufacturers have long targeted two distinct niche markets: men and women. (Just...