The London Cycle Scheme, launched in the summer of 2010, has been a resounding success. The service has considered everything from the design of the user experience, the cycles, to the posters and billboards.
I have composed a short project whereby I used the service, researched user statistics, spoke to the public and made my own observations. After I determined the most appropriate themes to explore the different design opportunities, I generated an array of concepts that could be used together, to try to tackle the particular hurdles that have arisen.
More information and images to show the result of this short project will be uploaded soon, until then, please get in contact if you wish to see more right away.
