Far too many high-technology creations have moved from real physical controls and products to ones that reside on computer screens, to be operated by touching the screen or manipulating a mouse. All the pleasure of manipulating a physical object is gone and, with it, a sense of control. Physical feel matters. We are, after all, biological creatures, with physical bodies, arms, and legs.
Am/pm creates a narrative by stimulating the senses of the user; when the light is raised, the light turns on and gets brighter the higher it is raised, just as light would enter the room when a blind is raised. When lowered, the light dims until it turns off. Material choices of woven cable and Oak discs enables the product to balance using weight and friction alone.
