Dave Piper and Ollie Rastall took over a family run janitorial supplies company, but soon became fed up with being another dull supplies company and saw a niche in the market. They knew they could not compete with price, but we soon realised the unique selling point was themselves, two young friends who brought a laugh to an ordinarily dull work day. Thus the brief revealed itself, so using the design process, we created a fresh identity that transferred the fun and likeable character of the two. We applied the identity code to every touch point of the company, including a new web site, designed by MYM, with themed games and a ‘blog-roll’, all communicated with a friendly lads tone. In the following months after the new identity was implemented, Source Supplies turnover increased by 150%.
