Scratch Meals Ltd is a young start-up company that produces and sells fresh ‘meal kits’, a box of all the fresh, un- cooked ingredients, chopped, washed and weighed, with instructions to cook a healthy meal from scratch. With a re-launch campaign in mind, they needed a range of images that would communicate the concept to potential customers in a quick glance. I helped to provide photography and creative direction for the campaign, whilst a class-mate, Jeremy Innes-Hopkins provided the packaging design.
Now available in 50 Sainsbury’s supermarkets throughout the UK, with recipes from Michel Roux.
