II Tone
Instead of two different nibs, this marker has two different tones. By combining two tones in one pen, with separate refillable enclosures, it halves the amount of pens needed to be bought and carried, saving money for extra ink refills.
Habitat Models
Because the Habitat brief was such a tangible project, I found it extremely useful to generate quick concepts in 3D, being able to experiment with real proportions. I believe the ratio of models to sketches should be as close to 1:1 as possible, they are equally valuable to the design process.
Understanding
From an early stage, I would approach a project with the aim to understand every detail upon completion. With an example of the first design project at CSM, to design a working torch. When it came to building the model, I started to look into different manufacturing processes and decided that I would try my...
Flight of a chair
In 2009, I worked for three months in New York City, for the Israeli designer, Ron Gilad. As a designer, he is fascinated with philosophizing about the common objects we live with. Whilst I was there, I had the chance to work alongside Gilad on projects that would become both one-off and production pieces. Production...
London Cycle Hire
The London Cycle Scheme, launched in the summer of 2010, has been a resounding success. The service has considered everything from the design of the user experience, the cycles, to the posters and billboards. I have composed a short project whereby I used the service, researched user statistics, spoke to the public and made my own observations. After...
II Tone
Instead of two different nibs, this marker has two different tones. By combining two tones in one pen, with separate refillable enclosures, it halves the amount of pens needed to be bought and carried, saving money for extra ink refills.
Soup
A ceramic bowl with a form that grows from a cylinder to a soft square. The intended aesthetic is only succeeded when the bowl is in use, and soup poured into the bowl creates a circle of colour, framed within the square edges. It is an object that gains visual value and basks in its...
Pet
For those that would like the company of a pet, but cannot afford the time to look after one. Unlike other devices that use pre-programmed algorithms to create ‘natural’ spontaneity, the animal silhouette displayed reflects the movements of a real live pet, possibly in your neighbors home, or another continent entirely. Although a whimsical concept, the...
Best ’till Last
From observing different rituals, I became interested in human behaviors when eating foods. This ceramic plate plays with the tendency for people to organise their food whilst eating, pushing contents around the plate, readying bite-size portions for consumption, often trying to include a bit of everything in each fork load. Saving a favourite part of the meal for...
Month
Still in the development stage, this self initiated project attempts to alter the users perception of time. The face of this watch does not boast the hours or minutes passed through- out a day, but rather attempts to give the user a new sense of the time of month. The faint black circle indicates the...
Buro
For a live client brief from Habitat, former head designer, Bethan Gray, tutored our progress from start to end, asking for a small, low cost home office solution with a separate mobile storage unit. Responding to the fact that a work surface in use is never flat, Buro provides levels to create opportunity...
AM/PM
Far too many high-technology creations have moved from real physical controls and products to ones that reside on computer screens, to be operated by touching the screen or manipulating a mouse. All the pleasure of manipulating a physical object is gone and, with it, a sense of control. Physical feel matters. We are, after all, biological...
Source Supplies
Dave Piper and Ollie Rastall took over a family run janitorial supplies company, but soon became fed up with being another dull supplies company and saw a niche in the market. They knew they could not compete with price, but we soon realised the unique selling point was themselves, two young friends who brought a...
Volcom
Freelance photography for Volcom clothing. Apparel design by Karen Wisdom, worn by Alex Rose of Select Model Management.
Scratch Meals
Scratch Meals Ltd is a young start-up company that produces and sells fresh ‘meal kits’, a box of all the fresh, un- cooked ingredients, chopped, washed and weighed, with instructions to cook a healthy meal from scratch. With a re-launch campaign in mind, they needed a range of images that would communicate the concept to...
ON/OFF – a paper
BAPD12: Context and Rational Paper Josiah Emsley Wednesday, January 13th 2010 On/Off, adjustable controls of everyday products do not communicate their function as poetically as they could. How can design be used to create a narrative, without resorting to new technologies? The statement above refers to a number of products...
New York
Whilst working for Ron Gilad in 2009, I lived in Williamsburg, Brooklyn in a house with 4 other housemates, all working in creative industries. During my time there, I took hundreds of pictures, capturing some of the many memories. Here are a few of my favourite. ...
Gender
BAPD9: Contextual Studies Josiah Emsley Wednesday, February 11th 2009 In what senses can design exploit gender differences? The principles of universal design tell us that products should be functional for the broadest possible spectrum of users. But designers and manufacturers have long targeted two distinct niche markets: men and women. (Just...
London
In my second year at CSM, I moved into a flat on Columbia Road in East London, soon after that, we began a camera design project, which is when I became obsessed with buying cameras, all with different weights, finishes, and sounds. I soon settled for an old 35mm Minolta X300 SLR, which became my...
Harley Davidson
This camera is the result of a global branding project, exploring how to de-code a brand, and then apply that code to a different product type. ‘it’s the journey, not the destination’ The Harley Davidson mantra comments on experience being key to their brand. With this focus, the controls of the camera are bold and...
